How to Start a Mega-Profitable Mug Club for Your Bar
This is one of my favorite bar promotions of all-time, and not just because it’s so frickin’ sexy-cool, but because it isn’t a promotion that you run just once (like St. Patrick’s Day Cocktails) or even on a recurring basis (like trivia night). The mug club is an identity. It’s more than a gimmick. When …
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