For starters, thanks for stopping by.
Most bar and restaurant managers I come across are too busy playing computer solitaire or surfing FB in the back office to be interrupted by thoughts of a better life and way of doing things.
Not you of course. I’m sure you’re awesome, which is why you’re here: to find out how this whole Bar Inventory Consultant thing works.
In fact, I’d be surprised if you and I don’t have a lot in common. I’m not sure whether you’re a bar/restaurant manager or a bartender or server who has been in this industry for a long time and you’ve been thinking about what else you can do for a career, but for me, in the summer of 2010, I was at the end of my rope. I’m talking curled-up-in-the-corner-sucking-my-thumb end of the rope.
Two decades I had spent serving food and drinks to people for tips, and though it had been good to me, I now had a 7 and 5-year-old in school and my wife was a school teacher at the time, which meant as soon as they got home, I was off to run the bar at night. I never saw them.
I loved bartending and managing my bar, but my quality of life was shit. At one point I literally went into breakdown mode. I’m not going to go into the full story of how one hot August afternoon I chucked a stenographer right through my sliding glass door and fell to my knees in dramatic, theatrical fashion…there will be plenty of time to learn about that later.
And it wasn’t like I hadn’t tried other things to get out of the industry. I had tried just about everything:
1. I gave basketball lessons to kids
2. I started an online kids directory with my wife.
3. I worked for my brother-in-law lifting and loading pallets onto a truck, but those things are heavy
4. I started my own in-home tutoring company and employed 8 – 10 Cal Berkeley students to drive all over the Bay Area and tutor junior high and high school students
5. I started practicing to become a court reporter. Yeah, don’t clean your glasses off or rub your eyes. You read that right. Court reporter. That industry that’s almost extinct because of technology.
And this brings us current with the piece of machinery that I chucked through the sliding glass door…All this is to say that once you go into the bar and restaurant industry, it’s not that easy to get out. As a lifer we are simply not qualified to do much else, so starting a new career isn’t exactly ideal, especially considering the pay-cut we have to take by starting at an entry level position in another field.
Finally, in the summer of 2010, just after the stenographer went through the glass and just before I was ready to shove an ice pick in my ear canal, my wife, still looking for a solution to finding me a new career, came across a company that helped bar owners make more profits by providing inventory services.
Hmmm…I was skeptical, but intrigued. I thought, Bars pay people just for counting shit? This particular company was teaching people how to count and weigh bottles and kegs to find out how much the bar was losing in profits because of bartender over-pours and theft.
At the time the company was called Bevinco, a franchise company people could buy into so they could teach people like me the ins and outs of their business. In a nutshell, I would be basically using their software to help bar owners make more profits.
Today that company is called Sculpture Hospitality, a horribly muddled and disconnected name that someone must have come up with while playing beer pong. Shortly thereafter, my wife and I found a 2nd company doing the same thing called Barmetrix, who does quite a bit of business in Canada, but not as much here in the U.S.
As soon as I understood what they were doing to help bars, I told my wife, “I can do that. I can TOTALLY do that.”So I clicked around their website and eventually discovered that they could teach me to be a bar inventory consultant for the bargain price of $50,000! Ummm….sure, let me go ahead and mortgage my house and put my first born child up on the black market and I’ll be on my way.
I was bummed at first, but it was short-lived. I had bar management experience. I had taken plenty of inventories. All I had to do was find some decent software, so later that night I declared to my wife, “I’m going to do it.”
“What?” she said. “Where are we going to get $50,000?”
“No, I mean I’m going to do it myself. I’m going to figure out what they’re doing and I’m going to go help bars save money.”
She gave me a skeptical look, but she knew it was too late, like when your child looks at you and asks if they can keep the stray dog that showed up at the door and you hesitate. They smell blood and there’s nothing that can be done after that.
In my mind I was off and running already. But as with any new venture, the path which seems so straight and clear in the beginning turns out to resemble something closer to a tangled ball of yarn the further you dive into it. It took me nearly two years of experimenting with remedial software and figuring out how to land clients who needed my services until I finally started gaining some traction, but once I did, I couldn’t get enough.
Once that happened, I knew I was going to make it and I bit the bullet and partnered with my brother-in-law, borrowed a lot of money and found a development team to create the perfect inventory app and online software so I could do inventory faster and have powerful analytics to help bar owners save a lot of money.
Since then, I have landed and worked with dozens of clients, from dive bars to sports bars to lounges and clubs, all the way to corporate giants like P.F. Chang’s and Outback Steakhouse.Just after my two year anniversary of finding Bevinco online, I was maintaining 8 – 10 full service clients at all times, averaging about $1,000 per month per client. $100,000 – $120,000 per year.
Just for counting their inventory and reporting it to the owner. Ok, it’s a bit more complicated than that, but basically that’s what my job consisted of: counting, analyzing, reporting. And the best part was, I was done by about 12:00 – 1:00 every day and I rarely worked weekends unless I chose to.
What’s the point to all this? The point is, if you’ve been in the industry for years and feel like you want to stick shove an ice pick through your own ear, then you’re just like I was, as well as thousands of others who make a decent living in this industry but suddenly realize one day that the future is quickly becoming the present, and if they don’t do something quickly to change their present, their future will be working in a bar when they’re 60, serving white zinfandel to a bunch of old ladies playing bridge in a hotel bar lobby.
If this is you, if you’re me in 2010, then I suggest you follow me down the rabbit hole, or at least flop down in your Lazy-Boy and consider your life for a bit. Take a second to consider your options, and what you’ll realize is that you and I don’t have many options because we’ve been pigeon-holed working the only job we know how.
So, instead of trying to escape this industry, it finally dawned on me to use all my knowledge and experience to create something awesome for myself. And you can too. Your rules, your way, work the hours you want.
No more late nights and drunks spitting on you as they order. You’ll find that once you start learning and following my system how quickly you will grow. You will have more time to spend with your friends and family, time to go on vacation, money to buy the things you want, and most importantly a sense of pride and purpose for the job you’re doing because people will see you as an expert in your field.
Trust me, you will stand out among your peers in your industry and they will actually start viewing you as a role model for how to achieve greatness in life and business.
The only difference between you and me is I spent two years crawling through the mud and shit to figure this business out on my own. Swimming in debt. I’m like Tim Robbins in the Shawshank Redemption: Crawled through a river of shit and came out clean on the other side.
To sum all of this up plainly: I teach people to be me…without the crawling through shit part of course. You simply get to stand up and raise your arms and face to the lightening and fluorescent falling rain and rejoice in your glorious freedom before you collect a truckload of money from a bunch of fraudulent bank accounts and then run off to Mexico to sand down old boats and wait for Morgan Freeman to show up...sort of.
With that said, I’m always looking for new students, but I’m only interested in those who are really serious about changing their lives. No toe-dippers who are just testing the waters.
The bar industry is in SERIOUS need of people who can help them run a more profitable bar/restaurant and I’m only interested in working with serious students who want to change their life.
The good news is that anyone who has some industry experience or who is an entrepreneur at heart can do this. It’s not full-tilt bar consulting where you have to be like Jon Taffer to succeed.
You are simply focussing on a small niche to help bars save money, and I show you the exact steps to make that happen.If this is you, and you want to sign up for the Master Course,
YOU CAN APPLY HERE TO BECOME A BAR INVENTORY CONSULTANT.
It’s fast, easy and painless. It only takes about 2 minutes and it simply helps me decide if you’d be a good fit to join the Master Course and be successful at this business.
If you just stopped by for a casual read while sipping a Lynchburg lemonade on the front porch, I wish you the best of luck in whatever you choose to do in your life. I really do.
Cheers, until next time,