Before we start, here is a powerful truth you need to know: if you don’t track your costs, you can’t measure them, and if you don’t measure them, you can’t analyze them, and if you can’t analyze the numbers, you can’t improve them, and if you’re not constantly looking to improve the numbers, then what in the hell are you even doing trying to run a business?
Ok, I don’t mean to make you feel bad. I neglect things too. Hell, I can’t even tell you the last time I fed our cat. So let’s call it even and get to the standar